PROTECTION

The following suggestions we believe will give you the right ingredients to help you sustain or create a successful martial art school / club.

NEW Article on 'Risk Management' by Damien Martin

NEW Article on 'Self Defence and the Legal System' by Damien Martin & Peter Rowe

Qualifications for an independent school owner:
What is most accepted by industry, the corporate sector and government in our research: A minimum of 3 years training (800 hours), black belt/sash, Level 1 or 2 NCAS Coaching Accreditation or Cert III Sports Coaching or Fitness, Senior First Aid certificate, QUALIFICATIONS.

Higher Qualifications are recommended such as: Cert IV Assessment Workplace Trainer, Cert IV Coaching/Fitness as this will help you to teach in the corporate/government area. You will also be eligible to receive government funding for your training programs (up to $6500 per student). Ask us how to access governemnt support Call: 03 9897 3213

Profile:
Raise your profile in the local area through newspapers, schools and community groups. Make sure your achievements are known (tournament wins, overseas training etc). Students want to train under a famous master so try to cater to that some way but not too much B.S. Self promotion goes a long way a generally becomes a reality. If you don't tell people how good you are who will? The stats show that 70% of your market place will respond favourably to this type of advertising.

Preparation:
A good business plan and stick to it.

Business a Mentor :
Seek advice and support through an industry consultant to help you avoid the pitfalls.

Insurance:
Make sure you have it. Project your business, your students, and your livelihood. Insurance Info!

Marketing:
Link up with a professional company specializing in this area. Obtain free advertising in publications to raise your profile to attract new students.
Go to marketing ideas.

Police Check / working with eligibility card:
Will make you more acceptable teaching at schools.

Industry News:
Make sure you are kept in the loop to act upon any government changes. Learn new ideas, skills and training methods that could bring in more students. Network with other school owners. STOP PRESS
EVENTS

Buying Group:
Join a group/association that can negotiate on your behalf for everyday items that will bring your running costs down. Funny the IMA has done just that so why not JOIN NOW

Instructional DVDs:
Create your own instructional range of DVDs so you can earn a passive income when you're not on the floor teaching. Catalogue range

Cash Flow:
Make sure you have the funds to launch your school and don't have unrealistic expectations. Speak to your accountant and see a banker or financial consultant, become a merchant.