Use Our Marketing Tools To Grow Your Business
HOW TO USE MARTIAL ARTS AUSTRALIA’S MARKETING TOOLS
Marketing Mindset -Getting more people to contact you is actually easier now than in the days when you relied on letter drops, newspaper advertisements, putting posters on noticeboards because, you now don’t even have to leave your own home.
The real action comes from having a powerful online presence and making it work for you. Here are a few of the main tools that clubs are using to build their business – Website, Facebook, Twitter, Instagram, Linkedin, Youtube, Mobile APP, School Directory listings.
We get a number of instructors that say they don’t use many of the membership benefits and I always say why not! We find around 90% of instructors genuinely want to grow their student numbers and we have the tools that do just that. However many instructors are time poor and simply overlook what we offer and this can impede their success not using them. Our view is why spend a lot of time / money / effort on guessing how to market your school, when you can use tried and trusted methods that we offer. The great thing about what we offer in marketing, is most of it is free or available at a subsidised cost. MAA is not the expert in all fields so we commission the very best consultants to share their expertise / products to pass on to you.
Let’s get started with the Free Stuff and don’t think because its free it has no real value. Most directories will cost you $100+ per year for a brief listing and a Mobile APP can cost you $2000+ ours are FREE and give you so much more…
FREE - MAA Club Directory (1) – www.martialartsaustralia.com.au
This marketing tool is about helping customers find your business on any device and has a built in call to action mechanism.
By listing your club / school / association, students / members will find it easier to find you by your location. Your club will be listed under the location of your school however you can add other suburbs added to the search criteria upon request. When you spend a little more time and add your business profile – (a brief description of who you are and what you do), it will contribute to giving you a better Google ranking across all of your online positions.
By adding photos, special offers and a promotional video you will get visitors excited about your business and more likely to contact you. Make it easier for them to book into a class or send a request for more information with our automated email system.
Don’t overlook the ‘Special Offer’ part because you need a – ‘call to action’ / ‘an incentive to buy now’ as it is so important to create hot leads. For those instructors that don’t want to allocate the time we have built a ‘Default – Special Offer’ (FREE CLASS PASS) that you can change anytime.
Don’t stop here as you should add back links to your main website so it will also give it a better ranking to serve up more information about your business.
The whole package acts as a mini website giving you another position in a Google search.
FREE - MOBILE APP Most instructors have no idea of how they would use their own Mobile APP or the value of owing one. This is where we come in, we not only know how to build them and select the appropriate functionality we also know how you can use it to manage / market your school. For those instructors that recognise what they can do early on will be so far ahead of the game when others realise their potential. The digital world of communication is forever re-inventing itself with more creative ways of reaching target markets and this is a game changer for the martial arts industry.
Here are a couple of the functions and how you can use them: Student Tracker that allows you to check in students automatically when they come within 200 metres of your school.
Push Notifications allow you to send a class / gradings / tournament / any event reminders that always reach your students. You can also send motivational tips / newsletters, links to videos and special offers that keep your students engaged.
Integrate your website and social media into your APP so students only need the one tool to access everything about your school.
Special Features – Kapow TV / Events Australia / Industry News are the real winners for getting adding action, education and entertainment to your APP. We integrated these three elements into each Club APP leaving a selection of up to nine other features / functions that can be added. Our special features give your Club APP more value and appeal for your students to download over other APPs because it packs more punch!
Kapow TV is your media entertainment package that has a wide selection of videos (fight shows, tournaments, demonstrations and instructional content) all served up in bite size pieces.
Events Australia keeps you and your students in touch with every martial arts event from around Australia. You can also add all of your own events in his section or create your own dedicated club events section.
Industry News is a fortnightly newsletter / magazine that keeps everyone in touch with what is happening around the globe.
Subsidised – Websites that are pre-packaged with a vast range of functionality and built in Google friendly elements to give you the highest ranking in the shortest time. We have the world’s easiest mobile syncing website management system allowing anyone to make changes simply and quickly.
Fully customised and templated website packages start from just $297.00 (3 page site / content population / Google friendly search engine tagging). Add as many pages as you need yourself or we can do it for you. Talk to us so we can discuss all the options available to you.
GO HERE AND FILL OUT THE FORM AT THE BOTTOM OF THE PAGE -TO GET MORE DETAILS ON A NEW GOOGLE FRIENDLY WEBSITE
Subsidised - Video Production / Photo Shoots are available to create the perfect visually stunning marketing tools (promo / instructional videos – graphics).
GO HERE AND FILL OUT THE FORM AT THE BOTTOM OF THE PAGE - TO ARRANGE YOUR MOBILE APP
Please Note Only SILVER+ MEMBERS Get Their Own APP
MAA Mobile APP – is a communication tool that has been created to keep instructors up to date with all the industry news along with giving them access to all MAA services. Consumers will use it to find the best and most appropriate school for their needs and be informed when all the fights shows / tournaments action is on.
The MAA Mobile APP world connects the martial arts industry on a level never reached before. It allows all styles to mix, learn / network from each other on a very extensive level. Sharing events / products just got a whole lot easier as you can now reach a much broader market.
Video Production - The most powerful way to promote yourself just got easier and cheaper. Create your own club promotional video or instructional videos, let us do a story on your school (cover your events).
GO HERE AND FILL OUT THE FORM AT THE BOTTOM OF THE PAGE - TO ARRANGE A PRICE VIDEO PRODUCTION
CLAIM OTHER BENEFITS OF MEMBERSHIP
Online Business Pack - Customisable Waiver form, risk management, incident report etc documents.
CLAIM YOUR BUSINESS MENTOR SESSION - Steve Miller Diligence Group (Bookkeeping - 20mins)
REQUEST A BUSINESS MENTOR SESSION ON ANY SUBJECT - SPECIAL RATES
HOW TO BUILD YOUR DIRECTORY LISTING - WATCH VIDEO - DO IT IN MINUTES
WHY YOU SHOULD LIST YOUR CLUB IN OUR CLUB DIRECTORY