Newsletter - Martial Arts Australia
The Wrap Up For 2016
On a positive note, 2016 we received the highest volume of new enquiries ever and we also launched the most effective business tools / services too. On the other hand, it was our poorest service level ever recorded. I guess if we just devoted our time to insurance brokering we would have maintained our high service level but we simply spread ourselves to thin. We invested lots of resources into infrastructure, more services, promoting the industry, instructor accreditations and putting on events. The biggest things we are faced with each year is government compliance for our financial services licence and performance audits for our training campus.
Some might say why didn’t we just employ more staff and for those in the real business world will know that putting more people on doesn’t always solve these problems and the end user picks up the extra costs. We are forever trying to balance high service levels whilst offering the lowest priced products. For those that have been with us for a long time, will know our prices haven’t really changed over the past six years, unheard of in the industry. We rely on high volume and low margins to maintain this and of course we need your support to keep it going.
So are we going to do any better in 2017? Absolutely! We hope you will forgive us for letting some of you down in our follow ups and response times. We look forward to not only giving you the best service but the best and most extensive range of essential business tools to grow your school.
We will move our general operations to a new purpose built facility in Knoxfield, Victoria where we can operate a lot more efficiently. Our financial services office will remain in St Kilda, Melbourne and the range of products will expand too.
What can you expect to see available in 2017?New RPL Instructor Accreditation Children / Adult (Senior & Master levels)Government recognised Coaching / Judging qualifications (subsidised rates)Cheapest rates on Insurance products (new range of services)Free Mini Website via MAA Directory – Student Lead Generator Free Mobile APP to management and promote your clubFree Full website already Google optimised to you get foundGreat deals on student fee collection (Direct Debit Service)Passive Income earner via ‘Instruction Video Production’ (free filming)Action Star Competition – Help People Get Movie RolesBookkeeping – Mentoring Sessions with DiligenceTotal Business – Mentoring Sessions with various people
We would love your feedback on areas you feel we could expand, improve or delete.
NEW MAA WEBSITE – has just launched with a built in CLUB DIRECTORY and Landing Page for each club. This is a power tool for people searching for a school in their area. It’s FREE and you can include photos, a profile, timetable, video, special offers and links to your main site if you have one. LIST YOUR CLUB NOW
MartialArtsDirectory.com.au- is another Google Optimised CLUB DIRECTORY that we will list you in as well, for FREE.
MOBILE APPS– We believe this is the most powerful addition to our scope as it works on so many levels connecting, engaging, educating and entertaining everyone. We have created our own MAA APP and can now offer clubs their own one for FREE. Find out more!
WEBSITE IN A DAY! – We can now build cool / powerful – Google / SEO / Mobile friendly websites in a day from just $297.00. These sites are the easiest to update and manage or we can do it for you. We have also been holding free (1 day) workshops where people complete their own site during that time. A website is just part of your marketing tools - let us help you realise the full picture.
INSTRUCTOR COURSES – Government recognised training for instructors is an essential component for school owners and we have some great options that exceed the industry standards. Australian Martial Arts Coaching System - AMACS - the system is full of options, flexibility and great content so you can start anytime / anyplace. Find out more!
INDUSTRY REWARDS PROGRAM – This is probably our biggest achievement in obtaining this card and will have the widest impact on the whole industry, both nationally and internationally. Everyone can now get free access to a worldwide shopping community (40,000 merchants) that already has millions of members. You will get CASH BACK (directly into your bank account), discounts and shopping points not just from industry related products but it includes everyday items (groceries, petrol, cafes, travel and cars to name a few). The catch phrase is ‘Money Back with every purchase’ (Up to 5% Cashback). Find out more!
In closing, I would like to encourage you to plan for a big 2016 and feel free to ask us to help you reach your goals. MAA has acquired some amazingly powerful business tools so follow the links to find out how to use them or ask us how!Yours in Martial Arts
Graham Slater - Chairman
Martial Arts Articles -
1 Graham Slater Interview Fighting Arts Magazine 2 Graham Slater Interview Blitz Magazine 3 Graham Slater - Fighting Arts Magazine Shotokai Karate Story 4 Graham Slater Fighting Arts Magazine Bringing Martial Arts Together 4 shin-jun-interview Shaolin Monk 5 Martial Arts Australia - History 6 Graham Slater - Media Credits 7 Graham Slater - Training history 8 The Value of MAA Membership