MARTIAL ARTS INSTRUCTORS STARTING OUT

You have the right qualifications, checks and licences, so now you need to look at martial arts insurance to protect both you and your students.

There are a number of policies to cover all areas of your business, but not every school owner will operate with it. The covers are Public Liability and Professional Indemnity as one package and Player Accident and Income Protection as another. There is also insurance for the property you rent / own and the contents / equipment inside it that can be covered for fire / theft along with Business Interruption. This all comes as a Business Package with all those elements.

Is what you sell. What are you going to teach? The AMACS courses include curriculum building as one of the modules. Make your training syllabus clear and easy to follow.

Accident report book, blood rule and other policies need to be formalised and implemented. MAA Membership includes resources: sign-up forms (waivers), incident reporting, risk operational / management manuals etc.

Let’s face it, you can be the best and most skilful / qualified master in the world, but unless the students know where they can find you, there isn’t a school. In all my years of experience I haven’t found one model that works all the time, and what worked several years back doesn’t work as well today. Do your own research and seek consultation with a good business coach. We have a few working with us. Advertising needs to be confident / repetitive and far-reaching in all the ways that people search for information / your service. You need leads, that is people calling you, better still turning up at your school, and then you need to sell them your service. You have a better chance of doing that speaking face to face.